BALANCE
Balance in design is similar to balance in physics, the symmetrical arrangements of elements. Balance is the concept of visual equilibrium, and relates to our physical sense of balance. It is a reconciliation of opposing forces in a composition that results in visual stability. Most successful compositions achieve balance in one of two ways: symmetrically or asymmetrically.
EMPHASIS
Emphasis gives an interest, counteracting confusion and monotony. Emphasis can be applied to one or more of the elements to give dominance. A focal point draws your attention to the most important element on the page.
HARMONY
is the visually satisfying effect of combining similar, related elements. ie. adjacent colours on the colour wheel, similar shapes etc.
UNITY
Where several different element arranged in a way to convey an overall feeling of one composition.
MOVEMENT
Elements within the design give visual direction - Horizontal, Vertical or Oblique. Horizontal suggests calmness, stability and tranquility. Vertical gives a feeling of balance, formality and alertness. Oblique suggests movement and action. Learn methods for controlling where a viewer will look in a composition.
PATTERN
is a repeated element within a design to create a systemized, unified consistent or characterized arrangement.
REPETITON
is an element that is introduced to design more than once.
RHYTHM
is a variation of repeated elements, without variation repetition can become monotonous.
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